Closet Crush
Closet Crush is a collaborative startup concept developed in my entrepreneurship course, centered around an AI-powered styling app for professional women. The platform combines personalized style quizzes, swipe-to-like outfit curation, and AI styling chat features to help users balance professionalism with personal expression while saving time and building confidence. As part of a cross-functional team, I contributed to brand development, market analysis, value proposition design, and overall business strategy, including pricing models, marketing tactics, and app mockups. This project strengthened my skills in fashion-driven problem solving, consumer-focused branding, and translating creative ideas into a scalable business concept.
Brand Audit
Below is a completed brand audit of Wrangler, analyzing its brand identity, target consumer, product assortment, and market positioning. The project examined how Wrangler balances its heritage of durability and Western authenticity with efforts to modernize and appeal to younger consumers. This audit strengthened my skills in evaluating brand strategy, consumer alignment, and competitive positioning within the fashion industry.